Viaro healthcare prices
Whole-person health and wellness that’s surprisingly affordable
Pay less for integrated health and wellness services at Viaro
You can afford healthcare at Viaro. Explore detailed pricing information below, including our full price list for primary care services.
ViaroCare individual membership plans – MONTHLY
Viaro individual direct primary care (DPC) plans - MONTHLY
| Members | DPC | DPC Plus |
| <19 | $45 | $50 |
| 19–64 | $75 | $85 |
| >64 | $80 | $87 |
| Family (2 adults + 2 dependents)* | $225 | $250 |
| Add-on dependent | $40 | $45 |
| First month (with one-time enrollment fee) | $98 | $135 |
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*Contact us for a complete list of plan services |
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ViaroCare individual membership plans – PREPAID ANNUAL
Viaro individual direct primary care (DPC) plans - PREPAID ANNUAL
| Members | DPC | DPC Plus |
| <19 | $540 | $600 |
| 19–64 | $900 | $1,020 |
| >64 | $960 | $1,044 |
| Family (2 adults + 2 dependents)* | $2,700 | $3,000 |
| Add-on dependent | $480 | $540 |
| First month (with one-time enrollment fee) | waived | waived |
| *Contact us for a complete list of plan services | ||
ViaroCare business membership plans – MONTHLY
Viaro business direct primary care (DPC) plans - MONTHLY
| Members | DPC | DPC Plus |
| <19 | $40 | $45 |
| 19–64 | $70 | $80 |
| >64 | $75 | $82 |
| Family (2 adults + 2 dependents)* | $220 | $245 |
| Add-on dependent | $35 | $40 |
| First month (with one-time enrollment fee) | $98 | $135 |
| *Contact us for a complete list of plan services | ||
ViaroCare business membership plans – PREPAID ANNUAL
Viaro business direct primary care (DPC) plans - PREPAID ANNUAL
| Members | DPC | DPC Plus |
| <19 | $480 | $540 |
| 19–64 | $840 | $960 |
| >64 | $900 | $984 |
| Family (2 adults + 2 dependents)* | $2,640 | $2,940 |
| Add-on dependent | $420 | $480 |
| First month (with one-time enrollment fee) | waived | waived |
| *Contact us for a complete list of plan services | ||
ViaroCare primary care services prices
See the full list of primary care services pricing (PDF).
Below is a sampling of common primary care services available at Viaro. Prices may vary depending on encounter type and complexity.
| Service | 2024 price | DPC price | DPC Plus price |
| Office outpatient visit (new patient) | $106 | Included | Included |
| Preventative visit, adult (new patient) | $190 | Included | Included |
| Virtual visit, Nurse Only | $76 | Included | Included |
| Virtual visit, Provider | $106-$254 | Included | Included |
| X-ray, chest | $122 | $35 | Included |
| Urinalysis, complete | $10 | Included | Included |
| Lyme Disease test | $42 | Included | Included |
| Throat culture | $18 | Included | Included |
| Flu shot | $27 | Included | Included |
| Tetanus (TDAP) shot | $75 | Included | Included |
| 30 min individ. psychotherapy | $110 | Included | Included |
ViaroMind behavioral health services prices
| Service | 2024 price | DPC price | DPC Plus price |
| Individual psychotherapy, 30 min | $110 | Included | Included |
| Individual psychotherapy, 45 min | $146 | Included | Included |
| Individual psychotherapy, 60 min | $174 | Included | Included |
| Family psychotherapy, 50 min | $164 | Included | Included |
ViaroFit membership plans
| Plan | Monthly fee | Total cost | Prepaid fee |
| 3 months | $55 | $165 | N/A |
| 1 year | $48 | $576 | $550 |
ViaroFit personal training prices
| Session | Member price | Non-member price |
| Individual 30-min | $20 | $30 |
| Individual 60-min | $40 | $50 |
| Small group 60-min with 2 people | $25 per person/session | $35 per person/session |
| Small group 60-min with 3–5 people | $20 per person/session | $25 per person/session |
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*No contracts or packages. There is a cancellation policy that requires member payment without giving a 24-hour notice. |
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ViaroTherapeutics services prices
| Service & session | Member price* | Retail price (available to the public) |
| Acupuncture | ||
| New Patient (Initial Assessment & Treatment) | $113 | $125 |
| Established Patient/ Follow-Up Treatment | $90 | $100 |
| Cupping | $10 | $10 |
| Chiropractic care | ||
| Adjustment Only | $50 | $56 |
| Evaluation Only | Included | $58 |
| Evaluation & Adjustment | $50 | $114 |
| Massage Therapy | ||
| 30-min appointment | $45 | $55 |
| 45-min appointment | $60 | $70 |
| 60-min appointment | $75 | $85 |
| 90-min appointment | $105 | $115 |
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*Viaro DPC, ViaroFit, 65+, Veteran/military, students |
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ViaroThrive health education prices
Contact Viaro for additional details.
Flexible payment options
You can pay for care at Viaro with:
Cash at the time of service
A Viaro membership
(your monthly or yearly fee pays us in advance and usually means your care has no additional costs)
Your existing traditional health insurance plan
Viaro complies with the federal No Surprises Act of 2022
What does this mean for you? You’re protected from receiving surprise medical bills resulting from out-of-network care for emergency services and for certain scheduled services without your prior consent.
Our locations
Close and convenient in downtown La Crosse
ViaroCare Primary Clinic
230 Pine St., La Crosse, Wisconsin 54601
Monday, Tuesday & Thursday 8 a.m.–5 p.m.
Wednesday 9 a.m.–6 p.m.
Friday 7 a.m.–4 p.m.