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Primary care at Viaro
Feel better, save money, enjoy your best-ever provider relationship
![ViaroCare-logo ViaroCare-logo](https://www.viarohealth.com/hs-fs/hubfs/ViaroCare-logo.png?width=424&height=100&name=ViaroCare-logo.png)
![](https://www.viarohealth.com/hubfs/Viaro%20Vendi%202024/2U0A0941-provider%20800x958.jpg)
With Viaro primary care, whole-person wellness is possible
Primary care is important for everyone, at every stage of life. Primary care helps you and your family members live your best lives, and includes:
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Well visits and physicals
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Pediatric and adolescent care
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Women’s care
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Immunizations
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Acute non-emergent illness or injury treatment
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X-rays
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Lab and pathology services
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Physical therapy
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Chronic condition management
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Weight loss assistance
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And more
Viaro primary care providers are experts who are ready to help, prevention-focused, available for appointments and eager to get to know you and your health needs and goals.
Viaro direct primary care (DPC) makes primary care even easier
So just what is DPC? DPC is a practice and payment model that simplifies traditional primary care. The direct primary care model at Viaro is simple:
You subscribe to an affordable Viaro membership plan
You pay your affordable flat membership fee monthly or annually
Your membership gives you access to 100s of primary care services
Viaro primary care costs less
You CAN spend less on primary care. At Viaro, cost transparency and low, no-surprises pricing are simply how we do things.
Compare your primary care options
Viaro traditional primary care* | Viaro direct primary care | Other healthcare providers’ primary care | |
Comprehensive primary care | X | X | X |
Long-term, authentic relationship with your provider | X | X | |
Faster access to and more time with your provider | X | X | |
Same-day appointments | X | X | |
Low, set prices | X | X | |
No-cost services included | X | ||
Discounted alternative therapy services (Massage, acupuncture, chiropractic) | X | ||
Discounted physical therapy services | X | ||
Unlimited office visits included | X | ||
Low membership fee | X | ||
Cash payment | X | X | X |
Health insurance accepted | X | X | X |
Prices up front | X | X | |
Great for people without insurance | X | X | |
Pairs well with a high-deductible health plan | X | X |
Explore Viaro’s primary care philosophy and make your choice.
*In traditional healthcare, health insurance plans pay for nearly all medical services and products patients need while visiting a primary care doctor or general practitioner for everyday concerns, checkups and health issues.
Flexible payment options
You can pay for care at Viaro with:
![illustration-wallet illustration-wallet](https://www.viarohealth.com/hs-fs/hubfs/Viaro%20Vendi%202024/illustration-wallet.png?width=200&height=214&name=illustration-wallet.png)
Cash at the time of service
![illustration-person illustration-person](https://www.viarohealth.com/hs-fs/hubfs/illustration-person.png?width=180&height=261&name=illustration-person.png)
A Viaro membership
(your monthly or yearly fee pays us in advance and usually means your care has no additional costs)
![illustration-umbrella illustration-umbrella](https://www.viarohealth.com/hs-fs/hubfs/Viaro%20Vendi%202024/illustration-umbrella.png?width=200&height=230&name=illustration-umbrella.png)
Your existing traditional health insurance plan
Experience Viaro’s affordable, quality primary care for yourself
You’ll be amazed by how soon you can get an appointment — for yourself and those you care about.
Become a member, save even more
Your low monthly or annual membership fee includes/covers hundreds of services, and many are available to you at no additional cost. Plus, you get unlimited primary care visits.
Viaro primary care services for everyone in the tri-state area
Patient visits
- Office visits
- Preventive care visits
- Nurse-only visits
- E-visits (through patient portal)
- Annual Medicare visit
- Care navigation & referral coordination
Women's health services
- Regular gynecological checkups
- Pelvic and breast exams
- Contraceptive counseling
- IUD birth control
- Nexplanon birth control
- Sexual health
- Cancer screening
- PAP smear
- HPV testing
- STI screening
- Menopause and hormone therapy
- Healthy lifestyle risk assessment
Point-of-care (immediate) testing
- Rapid strep tests
- RSV tests
- Influenza A tests
- Influenza B tests
- COVID tests
- Pregnancy tests
- More
Basic lab tests
- Blood count
- Cholesterol
- Glucose
- Lipid panel
- Mineral levels
- Renal function panel
- Throat culture
- Urinalysis
- Vitamin levels
- Many more
Immunizations (pediatric & adult)
- Influenza
- Measles, mumps and rubella (MMR)
- Pneumonia
- Polio
- Shingles
- Tetanus, diphtheria and pertussis (DT, DTP, DTaP)
- Varicella-zoster
- Meningitis
- Vaccines for Children program
- Many more
X-rays
- Routine X-ray imaging and interpretation by a radiologist
- Referral for advanced imaging beyond X-rays (CT, MRI, ultrasound, etc.)
Testing/screening
- Electrocardiograms
- Hearing screenings
- Pulmonary function tests
- Vision screenings
- Functional movement screenings
- Cancer screenings and early-detection tests
- Pregnancy tests
- Sexually transmitted infection (STI) tests
Breathe Free nicotine cessation
- Cessation support for tobacco, cigarettes and vaping
Minor in-office dermatological procedures
- Wart treatment
- Mole removal (with biopsy and pathology as appropriate)
Health risk assessments
- Biometric evaluation
![2U0A0581-onlinepricing-web-800x425 2U0A0581-onlinepricing-web-800x425](https://www.viarohealth.com/hubfs/Viaro%20Vendi%202024/2U0A0581-onlinepricing-web-800x425.jpg)
Low, no-surprise prices
Viaro primary care is genuinely affordable, with or without a direct primary care membership.
Primary care experts
Get ready to meet your all-time-favorite primary care provider.
![Teresa Pulvermacher FNP-C President-web 800x868](https://www.viarohealth.com/hubfs/Viaro%20Vendi%202024/Teresa%20Pulvermacher%20FNP-C%20President-web%20800x868.jpg)
Teresa Pulvermacher, FNP-C
Viaro president
![Katie Rowan-Koenen FNP-C Family Practice-web 800x868-1](https://www.viarohealth.com/hs-fs/hubfs/Viaro%20Vendi%202024/Katie%20Rowan-Koenen%20FNP-C%20Family%20Practice-web%20800x868-1.jpg?width=799&height=868&name=Katie%20Rowan-Koenen%20FNP-C%20Family%20Practice-web%20800x868-1.jpg)
Katie Rowan-Koenen, FNP-C
Family practice
![Annelise Wilhelm FNP-C Womens Health-web 800x868](https://www.viarohealth.com/hubfs/Viaro%20Vendi%202024/Annelise%20Wilhelm%20FNP-C%20Womens%20Health-web%20800x868.jpg)
Anneliese Wilhelm, FNP-C
Viaro women’s health
![Jennifer Hanson-web 800x868](https://www.viarohealth.com/hubfs/Viaro%20Vendi%202024/Jennifer%20Hanson-web%20800x868.jpg)
Jennifer Hanson, DNP
Family nurse practitioner
![Stacie Hoffman, PA-C](https://www.viarohealth.com/hubfs/Viaro%20Vendi%202024/Stacie%20Hoffman-PA-C--web%20800x868-1.jpg)
Stacie Hoffman, PA-C
Family practice
![2U0A0766-bridges-web-800x958 2U0A0766-bridges-web-800x958](https://www.viarohealth.com/hubfs/Viaro%20Vendi%202024/2U0A0766-bridges-web-800x958.jpg)
Our locations
Close and convenient in downtown La Crosse
ViaroCare Primary Clinic
230 Pine St., La Crosse, Wisconsin 54601
Monday, Tuesday & Thursday 8 a.m.–5 p.m.
Wednesday 9 a.m.–6 p.m.
Friday 7 a.m.–4 p.m.
Viaro integrated wellness services
Services can integrate with primary care to support ongoing, overall well-being.
![Viaro brand logos-web-800x300px ViaroCare](https://www.viarohealth.com/hubfs/Viaro%20brand%20logos-web-800x300px%20ViaroCare.png)
Primary care
Wondering ‘Where can I find primary care near me?’ Find it at Viaro.
![Viaro brand logos-web-800x300px ViaroMind](https://www.viarohealth.com/hubfs/Viaro%20brand%20logos-web-800x300px%20ViaroMind.png)
Behavioral health
Care for your mental health needs, so you can have better, healthier days.
![Viaro brand logos-web-800x300px ViaroTherapeutics](https://www.viarohealth.com/hubfs/Viaro%20brand%20logos-web-800x300px%20ViaroTherapeutics.png)
Therapeutics
Options for your whole-person care — physical therapy, chiropractic, massage and acupuncture.
![Viaro brand logos-web-800x300px ViaroFit](https://www.viarohealth.com/hubfs/Viaro%20brand%20logos-web-800x300px%20ViaroFit.png)
Fitness
Viaro’s fitness center helps you stay strong with personalized programs and classes.
![Viaro brand logos-web-800x300px ViaroThrive](https://www.viarohealth.com/hubfs/Viaro%20brand%20logos-web-800x300px%20ViaroThrive.png)
Health education
Expert guidance and information to help you through your health journey.
![Viaro brand logos-web-800x300px ViaroHealth](https://www.viarohealth.com/hubfs/Viaro%20brand%20logos-web-800x300px%20ViaroHealth.png)
Viaro for employers
Custom, affordable plans for any La Crosse-area business make healthcare costs predictable.