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You belong at Viaro

Primary care & integrated health services in
downtown La Crosse

Offering simple, affordable healthcare for everyone, with direct pay, insurance, or direct primary care (DPC) membership plan options.
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WELCOME TO VIARO HEALTH
 

The doctor's office you don't dread.

Same-week appointments. Prices you can see before you book. Providers who actually have time for your questions — in downtown La Crosse. Pay cash or join a membership. Whatever works for you.

Same week

typical time to get an appointment — not months

$0

due at the door for most primary care, if you're a member — learn more

Every price

published before you book — cash or membership

How Viaro Works

No jargon, no fine print — just three things to know before your first visit.

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See the price first

Every visit and service has a published price. Look it up before you ever book — the price you see is the price you pay. See pricing →

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Choose how you pay

Pay cash at the time of service, use your insurance, or join a DPC membership for unlimited primary care with no bill at the door — DPC stands for direct primary care.

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Get seen, not rushed

Same-week appointments and providers who have time for your questions — 30-60 minute visit. 

Built for however you're covered

Care for you and your family

For Individuals

Everyone is welcome at Viaro, with or without insurance — affordable, accessible care so you can be seen when you need to be, without spending a fortune.

  • High-quality, affordable primary care
  • Appointments when you need them
  • No insurance needed
  • HSA-eligible memberships can save you even more

See Individual Plans →

Care for your whole team

For Employers

Custom business solutions, membership plans, and integrated wellness services give your employees affordable access to the care they deserve.

  • Tax-deductible, HSA-eligible healthcare access
  • Robust reporting with less administration
  • Boosts productivity and culture
  • Special pricing for on-site health events

Explore Employer Solutions →

Real people, real proof

Not stock photos — actual patients and local businesses who made the switch.

INDIVIDUAL PATIENT

"It's incredible to have a medical provider actually listen ... my concerns are never brushed off but, rather they are validated."

— Annette S., Viaro patient                                                                         

EMPLOYER-SPONSORED TEAM

"If you walk into these doors, it does not cost you anything."

— Calway McCormick, CEO, La Crosse Technology, on what his Viaro-membership benefit means for his employees

Read the full story →

Whole-person care, all in one place

A provider who can walk you from a checkup to a therapist to physical therapy to the gym — all within two blocks.
See the full list of care offered →

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Primary care

Family medicine for every age, women's health, on-the-spot testing, immunizations, and more.

 

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Behavioral health

Individual and family therapy, depression & anxiety screening, ADHD assessment, EMDR.

 

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Physical therapy & hands-on care

PT, chiropractic, massage, and acupuncture — no referral needed for PT.

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24/7 fitness center

A 9,000+ sq ft gym across from the clinic, open around the clock, with group classes and personal training.

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Health education

Nutrition coaching, wellness classes, and guidance to help you actually use everything above.

 

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Viaro for everyone

Affordable plans for anyone and any La Crosse-area business make healthcare costs predictable.

 

Viaro Cares
"It’s incredible to have a medical provider actually listen [...] My concerns are never brushed off but, rather, they are validated."

Annette S. 

A few more ways we support you

Galleri® early cancer detection

Multi-cancer early detection blood testing.

Professional-grade supplements

Through Fullscript and our NutriDyn storefront.

DOT / FMCSA exams

Learn more about our DOT / FMCSA exams.

Meet a few of the team

Real providers you'll actually see again.

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Teresa Pulvermacher, FNP-C

President

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Angie Smith, LPC

Behavioral Health Specialist

Ready to see what whole-person care feels like?

Same-week appointments, published prices, and providers who have time for you.
Current patients
Make an appointment
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